In the beginning of the designing process, we thought it would be cool to create the body like a popular candy with eyes and mouth. Looking at the finished project, I am glad that we scrapped that idea.
The official body is a 3D image with wiggly arms and legs that are meant to dance the day or night away!
Separating their identity from other brands in their industry was important. We worked hard to ensure they could market differently.
We wanted to make the experience on each platform feel unified, so we created banners for both web and mobile devices. We kept the designs minimalistic and used only a limited amount of colors to give it a clean and professional look.
A new brand is born!