Bouncing off ideas of how to create a look and feel that portrays youth but keeps their identity on track was our first priority.
Designing packaging based on where their tea would be sold, was a must to keep it minimal and modern. We gave them the new look and it was exactly what they wanted.
We let the teas do all the talking with their new look and bold colors. We used 3 main colors to create their site, we created their site banners and used those to tell their story. We used images and time lines to explain their history.
A classic tea brand with a modern attitude is born!